Using Only Radio to Build Your Brand

22 Nov Using Only Radio to Build Your Brand

Great radio advertising is the most cost-effective way to get your message out to the masses. I often cite several examples of clients who initially built their brands using radio exclusively, with no other type of advertising. Brands like Pizza Pizza and Sleeman avoided print & TV, and just used radio to grow their brand and their market share.

So I was pleased to find this short article from the Radio Marketing Bureau on how Sleeman Brewery did just that. Check it out…

Mike McCurlie
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