11 Jul Story-selling: can it grow your bottom line?
In the modern world of sophisticated consumers who know how to find what they want and how to research the companies that can supply it, it’s now more important than ever to convince them that you are the company they should be calling.
To stand out from the crowd, you need to tell people why your company is better than the others with an engaging story. And when we say story, we mean a real narrative, with a beginning, middle and end, that takes your prospective customers by the hand and explain the reasons why they should give you their money.
Here at MJM, we call this process story-selling; we create a story that really sells your company and prompts the viewer to take action and contact you to find out more.
We start off by looking at what you do and why you do it. We explain what makes you different from the rest. We make your prospective customers feel your passion, so they understand why you’ll do such a great job for them.
And in order to inject a deep level of trust and believability into the story, we have your present customers talk about how wonderful you are. We have them explain how easy you are to work with, how your company has changed their lives for the better, and how they couldn’t imagine life without you.
Finally, we tell the viewer what to do; fill in a contact form or give you a call. This is the simplest part of the story but one that is often left out. Build the story to a climax, then suggest they contact you there and then
As you might guess, we prefer to do our story-selling with video, rather than text. That’s because a good video production engages the viewer 14 times more effectively than text. Text just doesn’t grab the viewer’s attention or convey the same authority. And written testimonials don’t garner the same credibility and impact as live testimonials recorded on video.
Once you start ‘story-selling’ like many of our clients, you’ll see a huge increase in the number of web visitors who don’t just visit your site, they actually call you and become customers! And hey, MJM will happily help you with that!