Radio Commercials for Beer

Radio Commercials for Beer


Want to get more beer drinkers to buy your brand? Here’s why you need compelling radio ads using an unforgettable jingle and stand-out spots that are relevant to your target market!



Since the craft brewery segment began in the 80s, we’ve been helping smaller breweries build a following of believers. We do this through contemporary, customer-centric marketing. Storytelling is usually a big part of it, as beer aficionados want to know the brand story.


A jingle may also be important, since you want your radio commercial to be remembered while they’re in The Beer Store. Jingles are proven to be remembered five times more easily than the spoken word, and when people are deciding which beer to buy, you want your brand to be remembered!


Research says this authentic approach to marketing is what they want, so we help your beer company give it to them. Then we help you keep them as customers long-term, building recurring revenue for your brewery. These days, competitors are many, margins are slim, and people are well-informed.


We get that. As new-age marketers, we’ve helped grow the business of our clients: one increased sales 9% last year; another’s web visits shot up 500% after one week of radio. By building a deep loyalty in your customers, we increase both repeat revenue and word-of-mouth advertising.


We combine broadcast and online marketing by bringing together the two strongest mediums today: radio and digital. Rather than fast-talking, ‘cutesy’ radio spots, we engage the listener by telling brewery stories relevant to them. With radio campaigns that are very different than what you’re doing now, your spots stick with them as they make decisions in The Beer Store. We create awareness… we encourage trial… we build ongoing brand loyalty!


Listen to the radio commercials and jingles we’ve done for breweries from Toronto to Detroit and Hamilton to Sudbury. If it sounds like we can help, just fill out our contact form. Then we can talk about how our unique strategy can be applied to your brewery.

Teresa Cascioli Teresa Cascioli (client since 2001): Teresa is the woman who bought Lakeport Breweries in 2001 when it was bankrupt, and sold it to Labatt 8 years later for $240 million. This woman really knows how to turn things around! She’s now the author of a children’s book, “M Is For Money”. Her go-to marketing company is none other than MJM.

“For the first five years of Sleeman’s history, MJM used John’s personal stories to build a huge following of Sleeman lovers. They did it exclusively on radio and were critical to our early success.” Kevin Meens, Marketing Director 1988 – 1994, Sleeman Breweries, Guelph, ON.

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