Influence: The Psychology of Persuasion

05 Mar Influence: The Psychology of Persuasion

Based on the book “Influence: the Principles of Persuasion” by Dr. Robert Cialdini, we can learn the SIX universal principles and how to use them to increase our ability to influence. The principles are:
1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus
Watch this 11 minute video to see the scientific research that was done to come up with these principles.

Mike McCurlie
mike@mjmmedia.com
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