Video

27 Jan How to Target the Right People At The Right Time

https://youtu.be/JSS3BO0CnYA Do you feel like 90% of your marketing budget is being spent reaching the wrong audience? If you’re using ‘traditional’ media, it probably is! In most situations, mass marketing is only ‘relevant’ to a very small percentage of the mass audience. For instance, according to Polk Research, only about 6% of the Canadian public will be buying a new car in...

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16 Jan How to Improve Your Videos with Amazing Audio

[embed]https://youtu.be/NANWeEgaYUc[/embed] In your company videos, you need to feature customer stories that prove you’re good at what you do. You need to engage the viewer’s emotions. Text can’t engage emotions nearly as well as video’. And it’s the audio in the video that does the engaging. So you need pristine audio. Never use the built-in camera mic. Always use a lavalier clipped...

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27 Oct How to Improve Your Online Marketing with Video

[embed]https://www.youtube.com/watch?v=lX8D63kcTjU&feature=youtu.be[/embed] How does video improve online marketing? According to the latest stats from research companies like comScore and Demand Metric, video is exactly what your web visitors want to see on your site. Video is preferred over case studies, white papers, demos, webinars and e-books (note that’s all things TEXT). 70% of marketers claim video converts better than other content types (Demand Metric)When...

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17 Jul How To Choose the Right Music for Your Video Production

[embed]http://youtu.be/NKdSGJ2etaI[/embed] Before choosing the right music for your video, you need to determine what emotion you want your audience to feel. If you’re creating a web video to persuade viewers to consider your product or service, chances are you need to create a sense of trust and comfort. Or you may want to convey to the audience that you’re using the...

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10 Jun How do you make a product sexy?

http://vimeo.com/68695556 How do you make a product video sexy? There is no doubting the rise in popularity of product videos – according to research, consumers love to watch them, they give consumers more confidence in the product and they really sell the product; people viewing product videos are far more likely to buy than those who don’t. But how do you make a...

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15 Apr Video Testimonial Campaigns to Garner Trust… Do They Work?

[embed]https://vimeo.com/116349069[/embed] Last blog, we looked at the video testimonial campaign MJM produced for Eccles Auto Service, a small garage in Dundas. Three videos and a couple of TV commercials were created around how much customers trust this auto shop. Is the campaign actually working? Let’s hear what the owner, Bruce Eccles, has to say about how this campaign affected his bottom line....

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10 Mar Car dealers and mechanics: who can you trust?

[embed]https://vimeo.com/114699828[/embed] Do you trust your car dealership and mechanic? Face it, they’re at the bottom of the ‘trustability’ list, just above lawyers. We all wish we had a repair shop we could trust. Well, relax… there is one out there: they’re called Eccles Auto Service. That’s who I trust, since I’ve known Bruce Eccles most of my life. But here’s why everyone...

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04 Feb How To Make Your Video Go Viral

[embed]https://vimeo.com/119361456[/embed] According to Forbes, there are 6 elements needed to help your video go viral:- be short and sweet – make your point in the first :60 seconds- be upbeat – evoke strong positive emotions- be timely – tap into current events or common themes- be involved – answer viewer questions and tie in related videos- be informative – surprise the...

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20 Dec How Much Should a Video Cost?

[embed]https://vimeo.com/113107338[/embed] I was presenting our company to a law firm last week. They were quite interested in moving forward with a video production for their firm, and wanted to know how much it would cost. I do like to discuss at least a price range, but certainly not right out-of-the-gate, before finding out what their needs are. So to help them...

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11 Jul Story-selling: can it grow your bottom line?

https://vimeo.com/100514593 In the modern world of sophisticated consumers who know how to find what they want and how to research the companies that can supply it, it’s now more important than ever to convince them that you are the company they should be calling. To stand out from the crowd, you need to tell people why your company is better than the...

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27 Feb YouTube is the NewTube

https://vimeo.com/85452135 YouTube compared to TV is WAY more targeted, WAY more effective, and for WAY less cost. Here’s a quick look at YouTube by the numbers: - founded by 3 guys in 2005 - bought by Google in 2006 for $1.65 Billion - 2011 1 Trillion views - 2013 2 Trillion views It seems nowadays we’re all watching a lot of online video. Advertising starts the conversation between...

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27 Feb How to launch a new business (and get 100 new customer leads every week)

http://www.youtube.com/watch?v=DjUAyeXejpc How to launch a new business (and get 100 new customer leads every week) Peter Mancini, owner of The Institute for Injured Workers and MyTaxRebate.ca, a legal firm that represents disabled Canadians, has been an MJM client for some years. Peter came to us when he was looking to launch a new business. MJM has produced many hard-hitting radio commercials for Peter,...

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24 Nov Are you into self-dentistry?

https://vimeo.com/78837373 Are you into self-dentistry? Have you ever thought of doing your own dental work? Like self-serve garages where you can work on your own car, what if there was a dental ‘garage’ where they had all the tools and the anesthetic ready to go! You could stop in, get in the chair, shoot some painkiller into your gum and start drilling!...

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22 Oct The Long Term Impact Of Video

https://vimeo.com/77525482 Lately, there’s been a lot of research proving the effectiveness of video in changing behaviour long-term. We just experienced it first hand. Every year, we produce a video for MADD Canada’s “High School Assembly Program”. It plays in everyhigh school across the country; all Canadian teens watch it. This past year, the show was called “Long Weekend”. The first half is a...

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09 Oct Why Retirement Homes Need to Market TRUST

Which retirement home will you choose for your parents? Maybe not the cheapest one, maybe not the prettiest one; if you’re like me, it will be the one you trust the most! Having worked with several companies in this ‘trust industry’, we’ve found three key issues regarding retirement homes: - they’re facing stiff competition from cheaper providers and in-home caregivers- they struggle...

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10 Jul How to market to a million teens

https://vimeo.com/70041457 How to market to over a million teens MJM Media started working with MADD Canada over 15 years ago, and we’ve produced many videos and PSAs to help them get their message out. Currently, we’re finalizing production on MADD Canada’s 2013 National School Assembly Program, which will be screened at hundreds of schools across Canada. Each year over a million students see...

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04 Apr Marketing trust through customer testimonial videos

If you're using a 'professional' to deliver your message, statistics say less than half of your audience trust your advertising. But if you use your own customers to tell your story, you instantly double the trust factor which will definitely increase your revenue. https://vimeo.com/62189030 Vlog #2 – Marketing Trust through customer testimonial videos   If you’re using a ‘professional’ to deliver your message,...

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