17 May Brands: Don’t Let Music Be an Afterthought in Marketing (re-post)
At MJM, music is an integral part of our work. This post from adage.com has some great points! ...
At MJM, music is an integral part of our work. This post from adage.com has some great points! ...
[embed]https://www.youtube.com/watch?v=VCJSqTmp7tU[/embed] I’ve blogged several times about the importance of authenticity in marketing your brand. Of course, not all brands need to be authentic and trustworthy. Less expensive retail items like jeans or pop don’t require a big story. Typically, bigger ticket items do. For instance, when you need a lawyer, you want someone you can count on. When you buy a...
https://www.youtube.com/watch?v=OjSUh0rmYVs In the last blog about getting Gen Y to like your brand, we discussed 6 key elements: 1. Let’s be friends 2. Don’t sell me, romance me 3. Don’t give me info I can easily search online 4. Be socially conscious 5. Show great design 6. Post shareable content Let’s continue… 7. Relevant content only please: no need to talk about retirement or long-term life goals… With Millennials,...