04 Dec How to Improve Your Radio Advertising With a Jingle
https://www.youtube.com/watch?v=xEBqsqja2mM Some people discount the use of a jingle in radio commercials, thinking it’s a cutesy little advertising technique with no real purpose. Some think their use is ‘old fashioned’ or frivolous. Here’s why those people are wrong. Radio ads are fleeting, they’re ‘in the moment’. You hear the spot, and moments later, it’s gone from your memory...