July 2015

How to Use Radio to Market to Millennials

30 Jul How to Make a Radio Commercial that Appeals to Millennials (Gen Y)

[embed]https://www.youtube.com/watch?v=T8x3HpQ4N9w[/embed]   So, who listens to more radio: Boomers, Gen X, or Gen Y, also known as millennials?   According to Nielsen’s “Audio Today Report” of March 2015, millennials hold the majority when it comes to the number of radio listeners by generation. Here are the recent stats: 91% of all millennials are reached weekly by radio they spend 11 hours 26 minutes each week with...

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17 Jul How To Choose the Right Music for Your Video Production

[embed]http://youtu.be/NKdSGJ2etaI[/embed] Before choosing the right music for your video, you need to determine what emotion you want your audience to feel. If you’re creating a web video to persuade viewers to consider your product or service, chances are you need to create a sense of trust and comfort. Or you may want to convey to the audience that you’re using the...

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