June 2015

10 Jun How do you make a product sexy?

http://vimeo.com/68695556 How do you make a product video sexy? There is no doubting the rise in popularity of product videos – according to research, consumers love to watch them, they give consumers more confidence in the product and they really sell the product; people viewing product videos are far more likely to buy than those who don’t. But how do you make a...

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04 Jun How to Make a Great Radio Commercial: 20 FAQs

  [embed]https://www.youtube.com/watch?v=T8x3HpQ4N9w[/embed] Here at MJM in the last 30 years or so, we’ve created a lot of radio commercials, for local businesses in Toronto and southern Ontario, and larger national companies. I like to think most of them were effective, and I know a few that weren’t. From all this experience in creating and producing radio ads, I’ve come up with a...

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