April 2015

29 Apr 16 Ways to Develop Long-Term Radio Clients

Sure, you’re constantly trying to find new radio advertisers. But you’re also aware that it’s often easier and much more profitable to go after more ‘recurring revenue’ from your existing clients. And that’s only possible if radio is doing a really great job for them. This new eBook will help you get more from your existing clients, because it’ll help them...

Read More

15 Apr Video Testimonial Campaigns to Garner Trust… Do They Work?

[embed]https://vimeo.com/116349069[/embed] Last blog, we looked at the video testimonial campaign MJM produced for Eccles Auto Service, a small garage in Dundas. Three videos and a couple of TV commercials were created around how much customers trust this auto shop. Is the campaign actually working? Let’s hear what the owner, Bruce Eccles, has to say about how this campaign affected his bottom line....

Read More