March 2015

30 Mar The TOP 10 Toronto Radio Jingles of All Time

Top 10 Toronto Radio Jingles of All Time! Let me redirect you to another blog, Toronto’s own… TOBlog.com! My friend, Ed Conroy, just put together a fabulous collection of Toronto’s best jingles of the past. He’s got a great ear for the good stuff, and you’ll find his commentary quite interesting too. Of course, there are several MJM jingles in there,...

Read More

10 Mar Car dealers and mechanics: who can you trust?

[embed]https://vimeo.com/114699828[/embed] Do you trust your car dealership and mechanic? Face it, they’re at the bottom of the ‘trustability’ list, just above lawyers. We all wish we had a repair shop we could trust. Well, relax… there is one out there: they’re called Eccles Auto Service. That’s who I trust, since I’ve known Bruce Eccles most of my life. But here’s why everyone...

Read More

05 Mar Influence: The Psychology of Persuasion

Based on the book “Influence: the Principles of Persuasion” by Dr. Robert Cialdini, we can learn the SIX universal principles and how to use them to increase our ability to influence. The principles are: 1. Reciprocity 2. Scarcity 3. Authority 4. Consistency 5. Liking 6. Consensus Watch this 11 minute video to see the scientific research that was done to come up with these principles. https://www.youtube.com/watch?v=cFdCzN7RYbw ...

Read More