March 2015


30 Mar The TOP 10 Toronto Radio Jingles of All Time

Top 10 Toronto Radio Jingles of All Time! Let me redirect you to another blog, Toronto’s own…! My friend, Ed Conroy, just put together a fabulous collection of Toronto’s best jingles of the past. He’s got a great ear for the good stuff, and you’ll find his commentary quite interesting too. Of course, there are several MJM jingles in there,...

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05 Mar Influence: The Psychology of Persuasion

Based on the book “Influence: the Principles of Persuasion” by Dr. Robert Cialdini, we can learn the SIX universal principles and how to use them to increase our ability to influence. The principles are: 1. Reciprocity 2. Scarcity 3. Authority 4. Consistency 5. Liking 6. Consensus Watch this 11 minute video to see the scientific research that was done to come up with these principles. ...

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