November 2014

32 How to Determine your Brand Personality

12 Nov How To Determine Your Brand Personality According to Stanford psychology prof Jennifer Aaker, the idea of simplicity should be addressed when considering your brand personality. Brand personalities come in five different flavours; think of which best describes your company… Sincerity – your brand’s personality is domestic, honest, genuine, cheerful Excitement – meaning daring, spirited, imaginative, up-to-date Competence – reliable, responsible, dependable, efficient Sophistication – glamorous, charming, romantic, presentation Ruggedness – tough,...

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