October 2014

29 Oct Why Marketing To The Heart Beats Marketing To The Brain

https://vimeo.com/110363657   You know me by now. I’m always droning on about engaging people’s feelings, rather than making them think about logic. Dr. Eric Shoars sheds a different light on this concept in his blog “Marketing to the brain or to the heart?”. Let me paraphrase… You are a business owner or marketer: you want people to know what you do and that...

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14 Oct The New Rules Of Sales And Service

For several years now, I’ve been touting the fact that, when it comes to making buying decisions, ‘we’re not in Kansas anymore’. And since the way folks make buying decisions has changed, so must the way we market to them change. Here’s a short SlideShare presentation by best-selling author, David Meerman Scott. He’s been talking about this revolution since before it...

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02 Oct How to measure the effectiveness of a radio campaign

https://vimeo.com/107843476 A radio sales rep asked me the other day to blog about measuring the effectiveness of radio advertising campaigns. Did I know of any great ways? Of course, there are a number of ways it can be done, some fairly involved. But here’s a simple one that works: tie your radio commercials to your website; then use GoogleMetrics to monitor your...

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