September 2014

Purchase Impact Final_00000

22 Sep How Radio Impacts Buying Decisions A recent study from the research company Ipsos shows radio commercials have a positive impact at all stages of the purchase funnel. The approach compared results from people who had listened to at least one of the stations included in the campaign with a control group of people in the same markets who had not listened to those stations. Several brand...

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27 How radio makes online marketing more effective

15 Sep How Radio Makes Online Marketing More Effective In this world of online decision-making, is there any traditional advertising medium that still delivers results? Radio. Lots of people spend time alone in their car for long periods, or alone at their desk at the office. And when they’re alone, most of those people listen to the radio, either while they’re driving, while they’re working, or both. They don’t read...

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26 Stop trying to find customers and get them to find you

03 Sep Stop Trying to Find Customers And Get Them To Find You Why You Should Stop Trying to Find Customers… (and focus on helping them find you). As defined by Brian Halligan himself of Hubspot: “Inbound Marketing is marketing focused on getting found by customers". In traditional marketing (outbound marketing), companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail,...

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