February 2014


27 Feb What Marketers Don’t Get About Online Customer Reviews: Harvard Business Review

https://vimeo.com/84406608 What You Need to Know About Online Reviews How do most people make buying decisions these days? It’s not the way you think, and you may need to adjust your marketing accordingly! Harvard Business Review’s leading article in the January 2014 issue, cites recent research on how shoppers make buying decisions. They found these decisions are typically influenced by a combination of...

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