September 2013


25 Sep Einstein’s Right Brain Can Help Your Business

Albert Einstein. His was the brain that changed everything. One of the planet’s greatest scientists, most people think of him as a master of logic and a very rational thinker. But left-brain thinking wasn’t at all his greatest strength. A self-proclaimed right-brainer, Einstein himself said: “I never made one of my discoveries through the process of rational thinking”. Reading his biography, you’ll...

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9. Your Company’s Right Brain and Why It Should Rule Your Future

12 Sep Your Company’s Right Brain and Why It Should Rule Your Future Charles Darwin, Albert Einstein, and Stephen Hawking all spoke about the evolutionary importance of adapting to change. Now, you can put Daniel Pink in that same lofty crowd. If you’re in business today, you should read his book, “A Whole New Mind – Why Right Brainers Will Rule the Future”. Like it or not, things have changed… again. There’s a global...

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04 Sep Tim Hortons’s “Coldstone Creamery”: creating the jingle and radio spots

I scream, you scream, we all scream for ice cream! Especially when that ice cream brand is owned here by Tim Horton’s! So when Coldstone Creamery needed a jingle (and several radio commercials) to launch the brand in Canada, they called MJM Media. Or more specifically, they called their agency, As You Like It Marketing, who then called us! Of course,...

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