July 2013

6. When cutting price is the worst thing you can do copy

19 Jul When Cutting Price is the Worst Thing You Could Do

http://vimeo.com/68180098 When Cutting Price is the Worst Thing You Could Do Extensive research into consumer behavior has revealed that there is a huge, relatively untapped consumer group that price-cutting will never reach. Chris Norton and Ross Honeywill carried out research on 800,000 people in 3 countries over 10 years to discover what they bought, why, and how that changed over time. And they...

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