May 2013

3. Using Phone Numbers in Radio Spots- why you should NOT!

07 May Using Phone Numbers In Radio Spots: why you should NOT! Why You Should Never Use Phone Numbers In Radio Commercials Saying your phone number in radio commercials is a bad idea on several levels. First, it won’t be remembered by anyone. Second, it confuses the real call-to-action, which should be to your website. Third, it wastes about 15% of your broadcast budget. Your website is your new store, so attract people...

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