How to Create a Killer Jingle for a Weird TV Show

08 Jun How to Create a Killer Jingle for a Weird TV Show

Before YouTube, there was television. Way back in 2008, the TV show, “MTV Live” won the Gemini Award for “Best Talk Series”. In 2009, the show featured an interview with me, who the host calls “The King of Jingles”. During the segment, Paul “The Intern” Lemieux asks me to write a jingle for “MTV Live” on the spot! This 2 minute video dives into the creative process of how great jingles are born.

  • Feel the spark of genius ignite the creative fire as they develop their ground-breaking ideas
  • See how they use a computer program to come up with the unforgettable slogan: “Take five… suck MTV Live”
  • Hear them overlay swanky instrumentation to establish their audio brand and enhance memorability
  • Note how the sum is greater than the parts… Or is it?

 

Mike McCurlie
mike@mjmmedia.com
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