Marketing Blogs

22 Nov Using Only Radio to Build Your Brand

Great radio advertising is the most cost-effective way to get your message out to the masses. I often cite several examples of clients who initially built their brands using radio exclusively, with no other type of advertising. Brands like Pizza Pizza and Sleeman avoided print & TV, and just used radio to grow their brand and their market share. So I...

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27 Apr Truth in Advertising: Does It Really Matter?

[embed]https://www.youtube.com/watch?v=VCJSqTmp7tU[/embed] I’ve blogged several times about the importance of authenticity in marketing your brand. Of course, not all brands need to be authentic and trustworthy. Less expensive retail items like jeans or pop don’t require a big story. Typically, bigger ticket items do. For instance, when you need a lawyer, you want someone you can count on. When you buy a...

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MILLENNIAL BLOG PT2 THUMBNAIL

12 Feb How To Get Millennials to Like Your Brand Part 2

https://www.youtube.com/watch?v=OjSUh0rmYVs In the last blog about getting Gen Y to like your brand, we discussed 6 key elements: 1. Let’s be friends 2. Don’t sell me, romance me 3. Don’t give me info I can easily search online 4. Be socially conscious 5. Show great design 6. Post shareable content Let’s continue… 7. Relevant content only please: no need to talk about retirement or long-term life goals… With Millennials,...

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OCT2015 THUMBNAIL2

27 Oct How to Improve Your Online Marketing with Video

[embed]https://www.youtube.com/watch?v=lX8D63kcTjU&feature=youtu.be[/embed] How does video improve online marketing? According to the latest stats from research companies like comScore and Demand Metric, video is exactly what your web visitors want to see on your site. Video is preferred over case studies, white papers, demos, webinars and e-books (note that’s all things TEXT). 70% of marketers claim video converts better than other content types (Demand Metric) When...

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Brand Personality

12 Nov How To Determine Your Brand Personality

https://vimeo.com/111638906 According to Stanford psychology prof Jennifer Aaker, the idea of simplicity should be addressed when considering your brand personality. Brand personalities come in five different flavours; think of which best describes your company… Sincerity – your brand’s personality is domestic, honest, genuine, cheerful Excitement – meaning daring, spirited, imaginative, up-to-date Competence – reliable, responsible, dependable, efficient Sophistication – glamorous, charming, romantic, presentation Ruggedness – tough,...

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Marketing to Heart

29 Oct Why Marketing To The Heart Beats Marketing To The Brain

https://vimeo.com/110363657 You know me by now. I’m always droning on about engaging people’s feelings, rather than making them think about logic. Dr. Eric Shoars sheds a different light on this concept in his blog “Marketing to the brain or to the heart?”. Let me paraphrase… You are a business owner or marketer: you want people to know what you do and that...

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14 Oct The New Rules Of Sales And Service

  For several years now, I’ve been touting the fact that, when it comes to making buying decisions, ‘we’re not in Kansas anymore’. And since the way folks make buying decisions has changed, so must the way we market to them change. Here’s a short SlideShare presentation by best-selling author, David Meerman Scott. He’s been talking about this revolution since before it...

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03 Sep Stop Trying to Find Customers And Get Them To Find You

https://vimeo.com/105161036 Why You Should Stop Trying to Find Customers… (and focus on helping them find you). As defined by Brian Halligan himself of Hubspot: “Inbound Marketing is marketing focused on getting found by customers". In traditional marketing (outbound marketing), companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail,...

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06 Aug Inbound Marketing VS Traditional: Why would 3 of the world’s outbound champions switch?

https://vimeo.com/102754577 Why did THREE world-class marketers once known for traditional strategies jump ship to inbound marketing? As you know, of late I’ve been touting the benefits of inbound marketing over traditional, and that’s mainly because it’s sure been working for us here at MJM! So I can speak firsthand: these are exciting times, times of great opportunity for those who reframe the...

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