12 Sep Your Company’s Right Brain and Why It Should Rule Your Future

http://vimeo.com/56477941 Charles Darwin, Albert Einstein, and Stephen Hawking all spoke about the evolutionary importance of adapting to change. Now, you can put Daniel Pink in that same lofty crowd. If you’re in business today, you should read his book, “A Whole New Mind – Why Right Brainers Will Rule the Future”. Like it or not, things have changed… again. There’s a global...

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15 Aug Johnny Cash does “Money Machine” TV spots for Canada Trust

The Making of a Legendary TV Commercial http://vimeo.com/72424912 I’ve been lucky enough to meet some legends in my day, and one of the greatest was Johnny Cash. We were producing a TV commercial for Canada Trust back in 1983, and Johnny was hired as the spokesperson. Although it seemed a bit odd to have such an American icon speaking for Canada Trust,...

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19 Jul When Cutting Price is the Worst Thing You Could Do

http://vimeo.com/68180098 When Cutting Price is the Worst Thing You Could Do Extensive research into consumer behavior has revealed that there is a huge, relatively untapped consumer group that price-cutting will never reach. Chris Norton and Ross Honeywill carried out research on 800,000 people in 3 countries over 10 years to discover what they bought, why, and how that changed over time. And they...

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Smashed Promo Final

10 Jul How to market to a million teens

https://vimeo.com/70041457 How to market to over a million teens MJM Media started working with MADD Canada over 15 years ago, and we’ve produced many videos and PSAs to help them get their message out. Currently, we’re finalizing production on MADD Canada’s 2013 National School Assembly Program, which will be screened at hundreds of schools across Canada. Each year over a million students see...

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Fence Armor - Short

19 Jun How do you make a product sexy?

http://vimeo.com/68695556 How do you make a product video sexy? There is no doubting the rise in popularity of product videos – according to research, consumers love to watch them, they give consumers more confidence in the product and they really sell the product; people viewing product videos are far more likely to buy than those who don’t. But how do you make a...

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04 Apr Marketing trust through customer testimonial videos

If you're using a 'professional' to deliver your message, statistics say less than half of your audience trust your advertising. But if you use your own customers to tell your story, you instantly double the trust factor which will definitely increase your revenue. https://vimeo.com/62189030 Vlog #2 – Marketing Trust through customer testimonial videos   If you’re using a ‘professional’ to deliver your message,...

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19 Mar Change or Die: adapt your marketing to the new rules of sales

Darwin said:"Change or Die". Marketing survival these days is knowing how to adapt to the new way people make buying decisions. Is your company changing to accommodate this whole new process of how we buy? http://vimeo.com/62189028 Vlog 1: Change or Die: Adapting to the Way the Internet Has Changed the Way People Make Buying Decisions Marketing survival these days is knowing how to...

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