20 Dec How Much Should a Video Cost?

[embed]https://vimeo.com/113107338[/embed] I was presenting our company to a law firm last week. They were quite interested in moving forward with a video production for their firm, and wanted to know how much it would cost. I do like to discuss at least a price range, but certainly not right out-of-the-gate, before finding out what their needs are. So to help them...

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Brand Personality

12 Nov How To Determine Your Brand Personality

https://vimeo.com/111638906 According to Stanford psychology prof Jennifer Aaker, the idea of simplicity should be addressed when considering your brand personality. Brand personalities come in five different flavours; think of which best describes your company… Sincerity – your brand’s personality is domestic, honest, genuine, cheerful Excitement – meaning daring, spirited, imaginative, up-to-date Competence – reliable, responsible, dependable, efficient Sophistication – glamorous, charming, romantic, presentation Ruggedness – tough,...

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Marketing to Heart

29 Oct Why Marketing To The Heart Beats Marketing To The Brain

https://vimeo.com/110363657 You know me by now. I’m always droning on about engaging people’s feelings, rather than making them think about logic. Dr. Eric Shoars sheds a different light on this concept in his blog “Marketing to the brain or to the heart?”. Let me paraphrase… You are a business owner or marketer: you want people to know what you do and that...

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New Rules of Sales_00000

14 Oct The New Rules Of Sales And Service

  For several years now, I’ve been touting the fact that, when it comes to making buying decisions, ‘we’re not in Kansas anymore’. And since the way folks make buying decisions has changed, so must the way we market to them change. Here’s a short SlideShare presentation by best-selling author, David Meerman Scott. He’s been talking about this revolution since before it...

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03 Sep Stop Trying to Find Customers And Get Them To Find You

https://vimeo.com/105161036 Why You Should Stop Trying to Find Customers… (and focus on helping them find you). As defined by Brian Halligan himself of Hubspot: “Inbound Marketing is marketing focused on getting found by customers". In traditional marketing (outbound marketing), companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail,...

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06 Aug Inbound Marketing VS Traditional: Why would 3 of the world’s outbound champions switch?

https://vimeo.com/102754577 Why did THREE world-class marketers once known for traditional strategies jump ship to inbound marketing? As you know, of late I’ve been touting the benefits of inbound marketing over traditional, and that’s mainly because it’s sure been working for us here at MJM! So I can speak firsthand: these are exciting times, times of great opportunity for those who reframe the...

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29 Jul Inbound Marketing VS Traditional: What’s the difference?

https://vimeo.com/102035747 Inbound vs Outbound Marketing: what’s the difference?   This is Part One of a trilogy of ideas surrounding inbound marketing. Let’s start with the basics. What’s the difference between new ‘inbound’ maketing and traditional ‘outbound’ marketing.   As Brian Halligan, founder of Hubspot, says:   “Search engines, blogging and other Internet trends have fundamentally transformed the way people and businesses purchase products. But most small businesses...

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11 Jul Story-selling: can it grow your bottom line?

https://vimeo.com/100514593 In the modern world of sophisticated consumers who know how to find what they want and how to research the companies that can supply it, it’s now more important than ever to convince them that you are the company they should be calling. To stand out from the crowd, you need to tell people why your company is better than the...

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20 Jun How To Build Customer Loyalty

https://vimeo.com/98755919 Do you know why your customers are loyal? (Hint: it’s not price) For their book, The Challenger Sale, authors Matthew Dixon and Brent Adamson carried out extensive research, interviewing thousands of company buyers to try and discover their process for choosing suppliers. Some of the results weren’t too surprising – company and brand impact as well as product and service delivery were...

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30 Apr The Written Word: 5 things that will disappear in our lifetime

http://www.vimeo.com/93400477 A few weeks back, I got an email with the subject line: “Ten Things that will Disappear in Our Lifetime”. I guess that’s a pretty vague statement, since my lifetime won’t be the same as yours. Small details aside, as I read down the list of those ten things, five had a common theme:  they all involve the disappearance of...

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