https://youtu.be/JSS3BO0CnYA Do you feel like 90% of your marketing budget is being spent reaching the wrong audience? If you’re using ‘traditional’ media, it probably is! In most situations, mass marketing is only ‘relevant’ to a very small percentage of the mass audience. For instance, according to Polk Research, only about 6% of the Canadian public will be buying a new car in...
[embed]https://youtu.be/NANWeEgaYUc[/embed] In your company videos, you need to feature customer stories that prove you’re good at what you do. You need to engage the viewer’s emotions. Text can’t engage emotions nearly as well as video’. And it’s the audio in the video that does the engaging. So you need pristine audio. Never use the built-in camera mic. Always use a lavalier clipped...
Great radio advertising is the most cost-effective way to get your message out to the masses. I often cite several examples of clients who initially built their brands using radio exclusively, with no other type of advertising. Brands like Pizza Pizza and Sleeman avoided print & TV, and just used radio to grow their brand and their market share. So I...
Before YouTube, there was television. Way back in 2008, the TV show, “MTV Live” won the Gemini Award for “Best Talk Series”. In 2009, the show featured an interview with me, who the host calls “The King of Jingles”. During the segment, Paul “The Intern” Lemieux asks me to write a jingle for “MTV Live” on the spot! This 2...
[embed]https://www.youtube.com/watch?v=VCJSqTmp7tU[/embed] I’ve blogged several times about the importance of authenticity in marketing your brand. Of course, not all brands need to be authentic and trustworthy. Less expensive retail items like jeans or pop don’t require a big story. Typically, bigger ticket items do. For instance, when you need a lawyer, you want someone you can count on. When you buy a...
https://www.youtube.com/watch?v=OjSUh0rmYVs In the last blog about getting Gen Y to like your brand, we discussed 6 key elements: 1. Let’s be friends 2. Don’t sell me, romance me 3. Don’t give me info I can easily search online 4. Be socially conscious 5. Show great design 6. Post shareable content Let’s continue… 7. Relevant content only please: no need to talk about retirement or long-term life goals… With Millennials,...
[embed]https://www.youtube.com/watch?v=lX8D63kcTjU&feature=youtu.be[/embed] How does video improve online marketing? According to the latest stats from research companies like comScore and Demand Metric, video is exactly what your web visitors want to see on your site. Video is preferred over case studies, white papers, demos, webinars and e-books (note that’s all things TEXT). 70% of marketers claim video converts better than other content types (Demand Metric) When...
[embed]http://youtu.be/NKdSGJ2etaI[/embed] Before choosing the right music for your video, you need to determine what emotion you want your audience to feel. If you’re creating a web video to persuade viewers to consider your product or service, chances are you need to create a sense of trust and comfort. Or you may want to convey to the audience that you’re using the...
[embed]https://vimeo.com/116349069[/embed] Last blog, we looked at the video testimonial campaign MJM produced for Eccles Auto Service, a small garage in Dundas. Three videos and a couple of TV commercials were created around how much customers trust this auto shop. Is the campaign actually working? Let’s hear what the owner, Bruce Eccles, has to say about how this campaign affected his bottom line....
[embed]https://vimeo.com/114699828[/embed] Do you trust your car dealership and mechanic? Face it, they’re at the bottom of the ‘trustability’ list, just above lawyers. We all wish we had a repair shop we could trust. Well, relax… there is one out there: they’re called Eccles Auto Service. That’s who I trust, since I’ve known Bruce Eccles most of my life. But here’s why everyone...