November 2014

Brand Personality

12 Nov How To Determine Your Brand Personality

https://vimeo.com/111638906 According to Stanford psychology prof Jennifer Aaker, the idea of simplicity should be addressed when considering your brand personality. Brand personalities come in five different flavours; think of which best describes your company… Sincerity – your brand’s personality is domestic, honest, genuine, cheerful Excitement – meaning daring, spirited, imaginative, up-to-date Competence – reliable, responsible, dependable, efficient Sophistication – glamorous, charming, romantic, presentation Ruggedness – tough,...

Read More