September 2014

03 Sep Stop Trying to Find Customers And Get Them To Find You

https://vimeo.com/105161036 Why You Should Stop Trying to Find Customers… (and focus on helping them find you). As defined by Brian Halligan himself of Hubspot: “Inbound Marketing is marketing focused on getting found by customers". In traditional marketing (outbound marketing), companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail,...

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