June 2014

20 Jun How To Build Customer Loyalty

https://vimeo.com/98755919 Do you know why your customers are loyal? (Hint: it’s not price) For their book, The Challenger Sale, authors Matthew Dixon and Brent Adamson carried out extensive research, interviewing thousands of company buyers to try and discover their process for choosing suppliers. Some of the results weren’t too surprising – company and brand impact as well as product and service delivery were...

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