April 2014

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30 Apr The Written Word: 5 things that will disappear in our lifetime

http://www.vimeo.com/93400477 A few weeks back, I got an email with the subject line: “Ten Things that will Disappear in Our Lifetime”. I guess that’s a pretty vague statement, since my lifetime won’t be the same as yours. Small details aside, as I read down the list of those ten things, five had a common theme:  they all involve the disappearance of...

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04 Apr Is your marketing message a grocery list?

https://vimeo.com/90998210 When it comes to the message in your radio and TV advertising, less is more. But for many marketers, the temptation is too much. Since you’ve paid for 30 seconds of airtime, you’ve got make the most of it, right? And by making the most of it, most advertisers want to cram in as much info as possible into that 30 second...

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