July 2013

6.-When-cutting-price-is-the-worst-thing-you-can-do-copy

19 Jul When Cutting Price is the Worst Thing You Could Do

http://vimeo.com/68180098 When Cutting Price is the Worst Thing You Could Do Extensive research into consumer behavior has revealed that there is a huge, relatively untapped consumer group that price-cutting will never reach. Chris Norton and Ross Honeywill carried out research on 800,000 people in 3 countries over 10 years to discover what they bought, why, and how that changed over time. And they...

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Smashed Promo Final

10 Jul How to market to a million teens

https://vimeo.com/70041457 How to market to over a million teens MJM Media started working with MADD Canada over 15 years ago, and we’ve produced many videos and PSAs to help them get their message out. Currently, we’re finalizing production on MADD Canada’s 2013 National School Assembly Program, which will be screened at hundreds of schools across Canada. Each year over a million students see...

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